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Josh: Do you think the “you’re gonna be next” lines that you were being fed were just a product of the post-Nirvana, alternative frenzy?

Anna: Yeah. Are you kidding me? Yeah.

Josh: After That Dog, did you know right away that you wanted to do your own music? Did you know you wanted your own label and total control of your own music?

Anna: The business part of it? No, I didn’t want to do that. I wanted to get another deal, because it’s expensive. I was still stuck in this hierarchy way of thinking with labels back then. I thought I had to be on a major label because I had already been on one. I didn’t want it to look like I was being demoted. I was caught up in that shit. So, I didn’t talk to any of the independent labels that I probably would have had a really good relationship with, coming off of the business success of That Dog. I relied a lot on management for the first year or two. That was a big mistake. I had never done that before.
Josh: So, how do you come to the conclusion that you want to start your own label?

Anna: In That Dog, I wanted to do every single thing myself. When it came down to it, the idea of playing, recording, producing, and then putting out my own record? I liked that idea too. So, it was either like, “Someone’s going to give me all that money so I can do it the way I know how to do it,” or, “I need to do it all myself and I’ll learn everything.” What I learned is that it’s a money thing and I don’t like counting pennies like that. I don’t like feeling like I have an amazing record on my hands, whether it’s mine or someone else’s, and I can’t do anything with it. It sucks.

Josh: Do you feel like your friends and family can help you make career decisions, or does it ultimately have to be you?

Anna: It has to be me. Steve and I have tried working together in the past, particularly right after That Dog and Redd Kross broke up, and it was really difficult. Then years went by. He needed to get out what he needed to do, and I needed to get out what I needed to do based on our prior experiences. I was the leader of the band, of That Dog, but I wanted even more lead. Steve was always in this strong collaboration with Jeff [McDonald] where they led together, and he wanted to do that with me. I didn’t want to do that at all. I literally needed to do what I did, which was sit in a room by myself and make a record. He started playing with other people, producing a bunch of records, really putting himself out there, and I got the “I need to do it myself” thing out of my system. All of the sudden I found myself thinking, “Well, why don’t you mix this and let me hear what it sounds like?” Or, “What do you think about this?” When he and Josh started working on stuff there was just a new